About Born Power
Energy saving has become a worldwide megatrend which will force electronic equipment manufacturers to redesign power conversion systems in order to align with the forthcoming new regulations and directives. This directly translates into a huge requirement for distributors to adopt their power design support to the challenges faced by power engineers today.
SILICA has recognised the need for professional power design support both on system and device level and is delighted to introduce Power ‘n More to you:
Power’n More embraces the strong engagement of suppliers and features a revolutionary approach for training and education. Dedicated Power FAEs with strong knowledge and skills on power design have access to SILICA’s new and fully equipped power labs, helping customers with project design and simulation. And there’s more: 15 Power FAE experts who have completed more than 1700 hours in-depth power training in 2013, 25 Analog FAEs with 1000 hours of Power training, and 55 Digital FAEs and sales engineers with 400 hours of Power basic training. Customers can be assured of the highest calibre of support and advice available from any European distributor. In addition, SILICA is in the process of establishing a network of external consultants, in the form of power conversion systems design-houses, to offer customers turn-key solutions on their power projects.
We have the majority of the top-ten Power vendors on our linecard and we are now well underway in the preparation of a Power module strategy enabling us to virtually offer end-to-end power design services “all under one roof”.
With the launch of the all-embracing Power ’n More strategy, SILICA is poised to become the single point of contact distributor for any company requiring a rock-solid and dependable partner with the capacity, infrastructure, and integrity in place to safely handle any power project - from design and prototyping to simulation – as well as the supply with the finest component products available on the market.